![]() ![]() On Thursday, at a Sinatra-themed restaurant in the lobby of the Encore casino, Colombian reggaetonero J Balvin emerged in all black leather. For the first time this week, there was a particular kind of synergy between both the musical performances and the racing.ĭAY TWO: TRACK DAMAGED BUT THE BEAT GOES ON In the evening, Major Lazer and A-Trak performed at the T-Mobile Zone at the Sphere between the final practice and qualifying sessions. “I think people are able to see, through my social channels and my music, exactly who I am.”Įlsewhere, the connection between F1 and music is felt through brand partnerships. “Formula One is undoubtedly something that has impacted my life and my family, but it is not who I am,” she says. She's grateful - particularly for those who make the distinction between her family and her art. Online, F1 fans are her most vocal supporters. Nowadays, F1 fans will stop her at races and talk to her about her original songs. “I love that F1 has become a really cool platform for music as well,” she said, “And it's given me a massive opportunity.” The incident nearly killed him and left him scarred.Īt a cafe in the early afternoon, singer/songwriter Chloe Stroll, sister of Aston Martin Formula One driver Lance Stroll, celebrated the release of her new single, “Homesick" - and the opportunities an evolving F1 has allowed her. At the 1976 German Grand Prix, Lauda crashed, causing him severe burns after his Ferrari burst into flames. The look was inspired by Austrian F1 driver Niki Lauda, a representative for Puma confirmed. And we kind of wanted to use the mummy look,” he said. “It derived from the image of a racer whose balaclava caught on fire, but he survived. “I want to kind of introduce that more, make it more prevalent.” Mercedes driver Lewis Hamilton, celebrated for his experimental fashion in addition to his incredible racing talent, has worn the designs.Īs much as hip-hop and streetwear informs Rocky’s design language, he says he also pulled directly from F1 history for the collection, like in a beige distressed balaclava. ![]() Much has been made about Formula One’s foray into fashion - so it should come as no surprise that Puma has named rapper A$AP Rocky the Creative Director of their partnership with F1.Īt a panel in the Venetian Hotel, Rocky said car culture has always been inextricably linked, but when it comes to F1, “I don’t see the urban side or the hip-hop side really glorified or displayed,” he said. Of performing: “Get that hour, hour and half, kids jumping up and down, mosh pitting, it makes me feel similar to a playoff game.” “So, 2011, when I retired, I didn't have the adrenaline factor - the full adrenaline factor,” he says. “I call it the adrenaline factor,” Shaq says of why an athlete would want to involve themselves in music. In a few hours, his son, Myles O'Neal, will take over DJ duties. In the evening and on the strip, Shaquille O’Neal appeared at Club SI, an exclusive event space hosted by Sports Illustrated on the Strip. When the red lights extinguished, it seemed like finally entertainment gave way for racing - but music was still in the air. Paak and an animated performance by J Balvin. On Saturday night, for the first time all week, grandstands appeared to be completely full and fans eager to witness the spectacle they waited to see, after a playful DJ set from Anderson. And the sport just isn't big enough for people to want to do that.” “It feels like Formula One just misunderstood entirely what the audience was going to be here and thought it was going to be this multi-million-dollar playground for ultra rich people. “It's way more expensive than Monaco,” Blackstock says of the infamously exclusive and prestigious street race. Elizabeth Blackstock, a motorsports report at Jalopnik, explains that in some ways, the entertainment branding opportunities took precedent over the race fans in Las Vegas. Others are simply excited to be a part of history at this new Las Vegas race. Some are unhappy with the week's prohibitively expensive events - including the exclusive live music opportunities. Streets flood with fans in their race kits. As the elite motorsport experiments with the new race, A-list events are ubiquitous in Sin City, an unignorable part of the celebration. LAS VEGAS – At the inaugural Formula One Las Vegas Grand Prix, music and entertainment have taken a dominant role. ![]()
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